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Do you know you learned something new in this blog?You might be searching for different articles, posts, blogs,etc which are related to digital marketing ,if you’re looking to learn , you’ve come to the right place . This article will be useful for bloggers , entrepreneurs ,etc.

This post will cover everything you need to get started on your marketing journey . It’s also laid out to be easy to understand , turning complicated concepts into easily digestibe chunks of information.

When you read something and that doesn’t give you complete satisfaction then you search for more but when you get the right article you start thinking and doing your actions. Here we are discussing different perspectives on digital marketing.

Well, in this article I will be covering various important topics without which marketing is incomplete. Every topic will be explained to you in detail.

Below are the topic that I cover in this article :

  • The fundamentals of marketing
  • Digital marketing vs. Traditional marketing.
  • CATT Marketing Funnel
  • Integrated Digital Marketing
  • Personal Branding: MassTrust Blueprint
  1. Fundamental of marketing-

Let me explain to you first the basic concepts of the word “Marketing” and how it works?

Marketing refers to activities a company undertakes to promote the buying and selling of a product or services. Marketing includes advertising, selling and delivering the product to consumer or other businesses. Some marketing is done by affiliates on behalf of a company.

Professionals who work in a corporation’s marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may invoice celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.

If a company wants a good sell of his products he has to promote the product.

For example : If you have a shop of sweets, you invest a lot in this shop and you do not get as much profit as you want because you only think about how to build a larger ship than others but what about marketing. You have to invest a small amount of money on marketing. Once people will start knowing you they will eventually buy your products.

Marketing is the process of getting potential clients or customers interested in your products and services.

  1. Digital marketing vs traditional marketing -

What is traditional marketing ?

Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola. Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing.

Traditional marketing channel include:

Outdoor (Billboards,taxi/buses wraps, posters,etc)

Broadcasting (TV ,Radio, etc)

Print (Magazines, newspapers, etc)

Direct Mail (Catalogs)

Telemarketing (Phone,text message)

Window display and signs

What is digital marketing?

Put simply , digital marketing is using digital channels such as websites and social media as a tool for marketing communication.

If you are using social media you will be well versed in the adverts that pop up in your stream- that’s digital marketing.

Some of the common digital marketing methods are:

  1. Search Engine Marketing (PPC)
  2. Search Engine Optimization (Organic Traffic)
  3. Email Marketing
  4. Social Media Marketing
  5. Digital Display Marketing
  6. Content Marketing

Digital marketing vs Traditional marketing :what’s the difference?

The main difference between digital marketing and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing media like magazines and newspapers, digital marketing uses digital media, such as social media or websites. Let’s talk about the pores of digital marketing over traditional marketing.

More options for engagement

Through channels such as social media, you can physically see what your audience thinks of your brand and marketing efforts. If your marketing has been shared, liked,and had plenty of positive comments, you know you are doing something right.

Easy to measure your campaigns

On the flipside to traditional marketing ,the specifics of digital marketing tracking is exceptionally in-depth. This makes your learning extremely clear for your next round of marketing efforts.

Makes clever targeting possible

Unlike social media marketing, you’re more or less in the dark about your audience’s reaction to your marketing efforts.

3. CATT Marketing funnel-

First I’ll tell you what marketing funnel is?

Marketing funnel describes your customer’s journey with you .

From the initial stages when someone learns about your business , to the stage when

purchasing is done , marketing funnels map routes to conversion and beyond…

By evaluating your funnels, you can potentially drive greater sales, more loyalty, and

stronger brand awareness.

Now, what is the CATT marketing funnel?

Niche Selection: For a business to create Wealth one has to find a specific niche. Hence Wealth= n^CATT

Where “n” stands for chosen Niche of category/subcategory & CATT is defined as:

C= Content- creating useful content that attracts people from the niche i.e. through blogs, videos, lead magnets, live webinars, etc

A= Attention- Drive attention traffic to your content using Geo social Media, Paid Ads, and Referrals

T= Trust- Develop deep trust with the audiences using tripwires, marketing automation, and re targeting

T= Transaction- Convert leads into customers

4. Integrated digital marketing-

Integrated digital marketing is the integration of multiple marketing strategies to form a cohesive online approach for the business. That means it’s a strategy that blends all your marketing tactics. Then, each campaign and approach complement the other, creating a consistent image on the mind of the users and tracing a journey for them to go on.

Here’s what it typically entails:

  • paid media (paid advertising);
  • earned media (organic search obtained with a website or a blog);
  • Owned media ( social media, email, and content)

5. Personal branding : Masstrust blueprint-

I’m going to ask you one question, and I want you to think about it for a few moments.

What do you want to be known for?

If someone mentions your name or business, what do you want them to say? Some people can answer this question in a matter of seconds, while it may take others a lifetime to figure out. Let me start by stating that personal branding isn’t just for someone who owns a business. Personal branding is also essential for any influencer thought leader or the person who wants to share their story with the world. A personal brand is a relationship with you, an individual who exists separately from your company. The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized. Your personal brand is the image that people see of you. It is your personal brand that helps you stand out from the thousands of other people like you.

My plan to make 1 crore(or my specific financial goal):

If you are interested in marketing then it’s a better opportunity to make an income through it. My idea is to make income through a start-up company of digital marketing. First, you have to understand all the aspects of digital marketing then apply it to your company ideas. Building strong relationships with clients is more important in marketing.``Trust symbols are powerful. They work.” Hence it is very important to build trust with your audience. When you start gaining the trust of a large number of people then you start gaining Mass trust. This process takes time but when it starts well you can improve it with your new ideas and these ideas come through when you research and travel to different countries, cities.

If you are an online tutor of digital marketing and you have 100 students. Each student pays 2000 rs then you earn 2,00,000 rs. If you do a job in a company then you earn less money than this online teaching method. After your successful teaching method then start online bookselling and earn through it. There are so many opportunities in digital marketing so you earn from various marketing skills.

The importance of communication skills:

Good communication is important in marketing. If your product is useful for the customers then good communication is important. It does not mean that your English should be very good, it only means that you are able to transfer your thoughts to the customers. If your customers are able to understand whatever you are communicating to them then you are a good Marketer. Heavy vocabulary and complex words are not required, you can always use simple words to market your products.

My personal experiences in marketing/sales/branding:

Marketing is very important in any business to make a big dream hence you have to understand marketing very well then apply it to your business. In marketing your reach is more than sales. In sales, your reach is less and you communicate with fewer people but in marketing your reach should be more hence your product information goes to different cities through social media, branding, advertising.

Conclusion: I hope this article makes you more informed about marketing and your thoughts are very much clear about why marketing is important in every business. All business strategy is a marketing strategy. Your ability to think clearly and well about the very best marketing strategies, and to continually change and upgrade your activities, is the key to the future of your business.

Fortunately, like all business skills, marketing can be learned by practice, experimentation, and continually making mistakes. The key is to test, test, test. And whatever marketing strategy is working for you today, no matter how …

Hope you liked it. Tell me in the comment section if you want more articles about marketing.

Cheers

Archie Maheshwari

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